We held
One of biggest HR events in 2021
Independently organized European event for HR professionals to explore innovations and trends in the field of human capital management.

Future of HR: international three-day conference with more than 36 European HR leaders representing 10 countries.

Join more than 500 HR participants and gain access to presentations of leading human capital management experts, economists, global researchers, recruitment leaders and more.

Reserve your day pass now and don't miss out on one of the biggest HR events next year!

A more productive and efficient workplace begins when HR leaders implement numerous layers of AI to deliver more value to their organizations. Whether they are ready for this transformation, both on an individual and organizational level, remains to be seen.
Close to 7 in 10 HR executives believe that the HR function neets to "completely reivent and
transform itself" in order to respond more effectively to future disruption.
Only 29% of new hires highly prepared with the skills needed for their role …
Recruiting leaders need to shift their focus from replacing the workforce to shaping the workforce via their needs definition, sourcing and talent attraction strategies.
More than 36 leading experts form Germany, UK, Finland, Poland, Ukraine, Latvia, Estonia, Lithuania, Denmark and Canada.
Future of HR

How is COVID-19 changing company culture and HR processes?
What will be pandemics the long term effect on recruitment, job market and employee engagement? What future HR trends can we see right now, and how to adjust to the changes?

Gain access to leading human capital management experts, economists, global research presentations and more.
Future of Jobs and workplace

How to attract top talent in uncertain times?
What are the recruitment trends and how to implement them? How to shape company culture to withstand pandemic? How will the future workplace look like and what can you do today?

Gain access to ideas of leading recruiters, human capital management experts, HR association representatives and more.
Future of HR technology

How to recruit employees like a pro? What tools to use for HR management?
Can you engage employees not leaving your home office? What can Artificial Intelligence and machine learning do for you in e-learnings?

Gain access to latest HR software developers, HR leaders, CEO's and more.
Expert presentations and knowledge
36+ HR experts from 10 different countries will share presentations and insights about the future of HR. Gain access to videos, presentation tools and software to future-proof your HR skills and processs
Online HR networking
Participate in Q&A sessions with speakers, gain new contacts, widen your HR nework with experts form all over Europe. As you know - your network is your "net worth"

Increase your HR competences
Learn form experts in the field of HR and get access to 16 hours of live content in addition to presentations, documents, videos and more.
Join 500+ HR experts

Not sure yet? Need more info? Leave your contacts and we will send you a full speaker schedule and keep you updated.
Name, Surname
Ilona Lott /Estonia/
Board Member at Estonian Human Resources Management Association, Pare

Discusion Panelist

Kristian Kalle
Founder & CEO of VideoCV

Tomorrows' trends in recruitment!

The recruiting industry went through some major changes in recent years and the transformation is still ongoing.

New technologies and advanced hiring practices undoubtedly played a hand, and it shows no signs of slowing down as we enter the new decade.

Video consumption and social apps containing video content are having an enormous spike and engagement. This has turned the heads of recruiters as well.

Upcoming trends include video-screening of talents, the rise of social media usage, and data analytics.

Recruiters more and more will experiment with AI models that provide deeper insights into the quality of their hires.

On top of all that, emotional intelligence will become a hot skill and employee experience will be at the heart of hiring.

        Arturs Piliksers /Latvia/
        Partner of HR Optimum Solutions


        The greatest motivation for employees is freedom of choice for tasks to be done, for targets to be reached, for motivation instruments to be chosen.

        Meanwhile, it's very big dillema for the employers to decide what authority to give to what employees and at what level. Nowadays, with the available technology development there are many ways how to evaluate the performance of employees and to limit the freedom given, especially in regards of employee motivation.

        The presentation will give an overview what are the possibilities and options for employee motivation and evaluation.
        Morten Hansen /Denmark/
        Head of Economics Department at Swedish School of Economics Riga

        Exiting from the corona crisis: It's a very hazy crystal ball to look into...

        Exit from the recession should be fast, given no imbalances were present before corona struck.
        Overheating is even likely, given too much stimulus from the EU.

        Expect some inflation - like a ketchup effect ... but how labour markets will look, adapt and change is hard to say: No data exists from a similar, previous event.

        Alise Rupeka /Latvia/
        Expert Strategic Workforce Planning at Swedbank

        Where are you with future-proofing your business and people?

        The pace in which organisations need to adapt to meet arising demands is increasing.
        We owe it to our customers, employees and society to be one step ahead of the curve so that we pave the most sustainable way to stay relevant and deliver value.

        At its core, this involves a united effort between HR, strategy, finance and technology teams to translate the impact of our strategic decisions on our workforce and find solutions to bridge potential gaps.

        We will share our experiences of this recently started journey:our strategic approach to workforce/talent planning.

        It includes assessing the wider impact of change, building future scenarios, identifying change points and building nudges in everyday life – enabling our employees to be the drivers for future readiness.

        At a practical level, this will be an illustration of "how to":
        - outline future direction, identify critical competences and assess their availability in the market and internally in the organisation;
        - evaluate the potential change and impact technology might have on our existing jobs;
        - create an infrastructure to respond to the approaching development challenges.
        Renita Kasper /Germany/
        Director of Global Recruiting at testlio

        How to attract top talent in uncertain times?

        It's no news that Covid-19 has had a major impact on how organisations attract and engage with talent and there is no sign, that we are returning back to pre-pandemic "normality" anytime soon.

        We all know that we need great talent to build great organisations, but how could we just not survive as a company in 2021, but really thrive?

        How could we still hire the right skills, at the right time, in the right amounts?
        What's the secret sauce?
        Is there any?

        Tabatha Soltay /Canada/
        Design Lead at Watershed Partners / Founder of TabTalks

        Gamify all the things!

        Gamification is a hot topic, but what does it actually mean and how can it change HR for the better?

        As the talent pool changes, so do your employees expectations and what motives them.

        Learn what a game is (and is not) and how game mechanics can help inspire and motivate your employees.

        When applied correctly, gamification is a power tool for good, but when done wrong can have devastating consequences on your work force.

        Christel Berghall /Finland/
        Principal Consultant at Mercer

        Global Talent trends shaping the future of work

        What are the global talent trends?
        How have the talent trends accelerated during the pandemic and how are organizations responding to these?
        How can HR build on the momentum?

        Maris Viires /Estonia/
        Head of marketing and recruitment at CV.ee

        How has jobmarket changed during corona and what can we learn from it?

        Past year has been hard for many and has led to behaviour in jobmarket that can be described with words: fear and uncertainty but also with words unexpected and advantageous.

        Companies who know how to balance fear and uncertinty are most likely to be successful in recruitment, those who don´t are struggling with finding and holding suitable candidates.

        In CV-Online presentation I will give insights about different surveys that we have done among employers and jobseekes that show how behaviour in jobmarket has changed and give suggestions how to use this information to get better results.

        Surveys give overview why people are not applying and what triggers them to apply, how HR people have changed their everyday worklife, including recruitment methods.

        Anna Aarnisalo /Finland/
        People and Culture Director, Sympa HR

        Here's what to pack in your employer branding lunch box.

        Bullet points:
        • The changing landscape of employer branding - what's going on?
        • Building your story - what's your purpose?
        • Employee experience starts when applying for the job - so make it count! What happens when a person leaves your company?
        Inga Riznikaite /Poland/
        BU Talent development expert Poland & Baltics at CocaCola

        Opportunity Marketplace - #ThisIsHowIGrow

        Opportunity Marketplace is a tool that connects project managers in need of skills and expertise and opportunity seekers to expand their experience internally.

        In our 28 countries we have a tremendous amount of skills and competencies and this tool enables us to contribute and develop across the borders and across the functions.

        We see already great benefits and positive feedback both in our business unit and across.

        This rather simple solution contributes and supports how we see the future world of work – project based work, lateral careers and rapid reskilling.

        Kadi Tamkorv /Germany/
        Business HR (HR Director) at Nortal Germany

        Future of work – what actually matters?

        More than 1 year long worldwide remote work experiement has raised the question – how to keep employees engaged in the situation when people will come to the office maybe only once per quarter and F2F contacts with managers and team members are rather rare?

        Can we hope that interesting job and a lot of flexibility will be enough to keep commitment in long-term perspective?
        Or what actually matters?

        Speaker will answer to that question through the aspects of culture and leaderhsip. She will share ideas and recommendations that are useful for every leader and HR professional who is struggling with the same questions.

        Unda Paula Rīsmane & Jānis Kolomenskis /Latvia/
        Data Analytics Specialist &Business Development Manager at Peero

        Performance Management - mindset Reimagined!

        How does it comes – we live in 21st century but keep working using 20th century processes?

        What has changed in Performance management?
        Why this process fails despite all the trying to improve it?

        Tune in to share some trends of 2021 and how to keep your talents involved, empowered, engaged and most importantly: focused on clear targets.

        Ready for change? Challenge accepted!

        Estel Pukk /Estonia/

        Why managing your manager has become a critical competence in the post-covid world?

        Working from home/remotely/anywhere means that the compensation mechanisms of poor management that kept the teams together and well-performing in the office, are not there to help anymore.

        Today it is often up to the employee to help average/poor managers to become better managers and this skill is critical to ensure work results are delivered, employees mental health, and general wellbeing protected.

        Mindaugas Sestilo /Lithuania/
        Head of HR at Telia Global Services Lithuania

        How to shape culture and to keep employees with organizations gravity:

        Sharing about our journey through pandemic while shaping:
        • Recruitment process
        • Virtual onboarding
        • Emphasizing managers development and importance of overcommunicating, creating leaders club to help manage teams in a new normal.
        • Implementing regular internal survey "Heartbeat" to capture engagement and potential challenges.
        • Purpose of future office.
        • Challenges that we at HR will be facing: employees can work anywhere in the world, without changing the room. How to keep them?
        • What opportunities this gave us: geography of recruitment, better connection with peers abroad and etc.
          Laura Brīvība-Dzenuška /Latvia/
          Customer Success Director at Visma

          Employee experience. Does more of the "digital" means less of the "human"?

          The marketing concept of customer experience is increasingly adopted in the HRM domain.

          Companies want all of their employee interactions to be as smooth as possible and often adopt technology to help with achieving this goal.

          What kind of technologies is helpful?

          Can we overdo the usage of technologies and lose human connections?

                Ingrīda Štālberga

                SPEECH TITLE: COMING SOON!

                      Božena Petikonis-Šabanienė /Lithuania/
                      Empowering people and organizations to navigate in the changing world of work at Manpower

                      Humans meet Robots. Or how learnability, soft skills and values will thrive in the digital era post Covid-19!

                      Global labor market is facing a most significant workforce transformation since World War II.

                      The global talent shortage is expected to result in 85m unfilled roles by 2030.
                      What accelerates this transformation?
                      What are the top 5 digitalization trends affecting labor market and role of HR in each organization?
                      How changes expectations of Employees while living in lockdown for over a year?

                      Don't miss a chance to be prepared and ready for the future!

                      Join and learn what reveals international surveys conducted by ManpowerGroup in 2020-2021!
                            Bogdan IONITA /Romania/
                            Product Manager at mirro

                            Successful workforce experiences through experimentation!

                            People actions are not that hard to predict.

                            How could you measure experiences at work and make them work in your company's interest?

                            A data-focused approach and some tools that might be just right for you to start treating things like software companies do!

                                  Sergey Snegirev /Latvia/
                                  Managing Partner - Intea / CEO BranchTrack

                                  Artificial Intelligence in E-learning: Should You Even Care?

                                  Yes. Yes, you should.

                                  Artificial Intelligence is already here but it is largely misunderstood.

                                  Speeker will:
                                  • explain what AI really means, i.e. what it is and what it is NOT
                                  • help you avoid the hype and see-through sales pitches of your "next best AI-powered solution"
                                  • showcase examples of AI bringing value to L&D
                                        Paulus Maasalo /Finland/
                                        Country Manager at Quinyx

                                        AI in Workforce Management - Business benefits and practical applications

                                        Artificial Intelligence has taken large leaps forward within workforce management.

                                        Applications are here and now, and they range from strategic planning to labour and task optimization.

                                        Join this session to learn about the applications, the benefits, and the results of our latest global survey on the state of Workforce Management.

                                        Olegs Nikitins /Latvia/
                                        Worklpace strategist at lietus

                                        Post-covid workplace, a sense-making session.

                                        While the last year has caused a quantum leap in evolution of the workplace, it is exactly the next twelve months that will determine the future of each organization, for years to come.

                                        Each business and each leader will have to explicitly decide on a myriad of matters related to workplace strategy. Should we allow to work from home? Should we limit remote days? Should we equip home offices and/or shrink the office space?

                                        To answer these questions above, one has to look at how workplace works. How it impacts people, productivity and the bottomline. This is what this session will look at in detail: the link between workplace and profit; how working from home can contribute to those; and what needs to be considered when writing workplace futures.

                                        Session will be led by Oļegs, Latvia's leading workplace strategist, who has helped some of the country's most valued employers navigate through workplace transformation.

                                        Inesa Pranče /Latvia/
                                        Head of Leadership development and assesment center at Fontes

                                        Future Competencies & Challenges

                                        Forward looking leaders today face the challenging task of accomplishing their objectives while navigating unpredictibale and complex work environment.

                                        Generic, one-size-fits-all leadership strategies are not so effective anymore and it's crucial to optimize the fit between leaders and the challenges they must navigate.

                                        We will explore:
                                        what will help drive effective leadership in the future?what are the key leadership challenges today?what competencies do we need to explore to have an effective leadership model?
                                        Kaarel Holm /Estonia/
                                        Co-Founder of MeetFrank

                                        The growing options for job applicants. How to stand out with your job opening

                                        Let's dive into the statistics on what exactly you need to do, to catch all the high prospects on their initial steps to applying for your job posting!

                                        Just how exactly important it is to stand out with your job opening and what can we expect, once the pandemic situation stabilizes
                                        Claudia Petre /Romania/
                                        HR Manager Baltics, Adriatics ar Microsoft

                                        Sharing Microsoft's experience?

                                        Claudia is an HR professional with a great expertise in Recruitment and Selection, HR Administration, HR Reporting, HR Information Systems Employment relations and Communication.; interested in corporate, career and life coaching.

                                        15 years of experience role modelling the best practices from HR management practice perspective.
                                        Alexander Snurnitsyn /Latvia/
                                        CEO AGroup

                                        KISS tutorial for those who are over 100"

                                        Where complexity of people management comes from and how to deal with that?

                                        How to KISS (Keep It Simple, Stupid!) if you have a sizable (>100 empls) distributed workforce and what advantages of digitalization the leaders of future use today.
                                        Tuomo Ropponen /Finland/
                                        Vice President of Professional Services in Northern Europe at Zalaris ASA

                                        Becoming Your Business' Superpower

                                        As magic as it sounds, HR has a great potential to become the business' superpower.

                                        Empowered by smart technology, HR can focus on what matters most – driving their people strategy.

                                        What tools are there in the magician's hat?
                                        And what does it take for the miracle to happen?

                                        Tuomo Ropponen will share his view on future HR and will provide a useful checklist for how to prepare for a transformation journey.
                                        Andrew Cetinic /Ukraine /
                                        CEO at PeopleForce

                                        People Analytics: the power of automated HR data

                                        Nowadays HR analytics can improve team performance and predict the most successful business development models.

                                        Andrew Cetinic will talk about main key to automated analytics and what indicators can directly affect sales, mission and business decisions.

                                        Let's see HR analytics not as essential for the HR department, but rather as something that can create value for the entire organization.
                                        Kristīne Āboltiņa /Latvia/
                                        LPVA board member, Chairman - Fontes

                                        Discusion Panelist
                                        Ramūnas Bogdanas /Lithuania /
                                        Board Member PVPA / People and Engagement Head Tellia

                                        Discusion Panelist
                                        Clare Mullen /UK /
                                        Founder and director BetaHR

                                        How the startup community re-wrote the HR rulebook.

                                        Deloitte's "Only Humanity Matters" future of work scenario has been playing out in tech startups for years, so what can you learn from us and what do you need to do to prepare.
                                        Dr. Kaire Holts /Estonia /
                                        Department of Innovation and Governance at School of Business and Governance, Tallinn University of Technology

                                        COMING SOON

                                        Raul Källo /Estonia /
                                        CEO & Founder at Viveo Health

                                        How digital healthcare can help organisations to increase employee satisfaction and reduce sick leave days?

                                        Viveo Health is unique global company making doctor visits safe and fast over remote telemedicine channels. Telemedicine started to boom during Covid times and now it is also available in Latvia.

                                        Less sick days - improved productivity - more satisfied employees.

                                        Austin Nicholas /UK/
                                        Founder & CEO at GetFocused.team

                                        Hybrid Working - The Good, The Bad & The Ugly!

                                        A big mistake that leads to an under-performing and ineffective hybrid working culture is not implementing any systems to effectively manage productivity whilst offering a flexible remote work culture.

                                        In the UK, employers expect the proportion of regular home workers to double, from 18% pre-pandemic to 37% post-pandemic.

                                        Austin will unpack some ideas and best practices on how best to create a magnetic culture and a sense of belonging for your hybrid workforce and some of the pitfalls to avoid.

                                        Ivars Juškēvics /Latvia/
                                        Co-Owner at Training Lab

                                        Symphony without conductor, or how to build organizational resilience in "New normal"

                                        Organizations, employees face unpredictability, adversity and other stresses. What actually disrupts the symphony?

                                        Core elements, that every organization and HR need to evolve, for anticipating, preparing for, responding and adapting to incremental change , sudden disruptions in order to survive and prosper.

                                        Top 3 ideas, how HR in organizations can build holistic approach and balance between preventative control, mindful action, performance optimization and adaptive innovation.

                                        Aino-Silvia Tali /Latvia/
                                        Development Manager at Helmes Group

                                        Successful Remote Work Management

                                        Scientific remote work management experiment and the first results of company-wide implementation:

                                        - Leadership skills for effective hybrid work management
                                        - Best practices to keep remote teams engaged and productive
                                        - Insights of company-wide implementation
                                        - First results and lessons learned

                                          Aivis Brodiņš /Latvia/
                                          Business manager in Latvia

                                          How has jobmarket changed during corona and what can we learn from it?

                                          Last year and a half has been hard for many and led to behaviour in jobmarket that can be described with words: fear and uncertainty, but also with unexpected and advantageous.

                                          Companies that know how to balance fear and uncertainty are most likely to be successful in recruitment, those who don´t are struggling with finding and holding suitable candidates.

                                          In CV-Online presentation I will share data about employers and jobseekers activity as well as give insights about different surveys that we have done among employers and jobseekers in the Baltics that show how behaviour in jobmarket has changed.

                                            Kestutis Mackelis /Lithuania/
                                            CEO at Stebby

                                            Stop paying for the fax machine! Employee benefits for the 21st century.

                                            Many workplaces still do benefits the old way - HR decides and the company enrolls it to all employees. Whether it is health insurance, on-site gym, swimming pool memberships, complimentary massages or yoga in the office - everyone gets it, but definitely not everyone uses it. Most of the time the benefit just sits in the corner collecting dust, eating the employee benefits budget in the process.

                                            Oh, and the most challenging part? Every employee is different and has very unique needs, so how in the world HR function can stay on top of all the desires, hobbies and trends of the workforce? Well, we say they don't have to - only if they give the freedom of choice to the employee.

                                            Join our presentations and be one of the first to get to know what is the future of employees' benefits programs. Spoiler alert - it's all about flexibility and customization.

                                              Pārsla Baško /Latvia/
                                              Panel moderator

                                              Pārsla Baško is one of the Baltics' leading experts in strategic HR, corporate branding, communications and employer branding. More than 25 years of experience in strategic HR, change management, communications and brand management at Rimi Baltic Group, Aldaris (part of the Carlsberg Group), Schneider Electric.

                                              Pārsla has significant experience in large-scale business strategy change management projects, including successfully working as a lead expert on merger and sensitive business transformation projects.
                                                Dārta Ansone /Latvia/
                                                Country Manager Latvia at GuavaHR

                                                What makes HR proud of its internal communication?

                                                Modern corporate IC is hard. New technologies cater content to us based on our preferences, interests and interactions over time. This means that our expectations—when it comes to information consumption—are at an all-time high. Still, when most of us get to work every day, we're back to two main communication channels—email and Intranet. IC landed at HR almost suddenly and now a lot of people are trying hard to keep up. Is it really possible and what it takes? We asked HR managers what are the building blocks of great Internal Communication and what makes them proud about theirs? This is what we found out…